Your work lives in accounts

You’ve built something online. Right now, the record of what it’s actually made of exists in one place.

The NextOfKin App

Four upright teal cards in a row, each with a small bar beneath it; three of the bars are empty and one is filled in.

You’ve planned the content calendar, the revenue streams, the launch schedule. The one thing without a plan is the list of what it all runs on.

A creative business is, structurally, a pile of accounts — and most of them are known to exactly one person.

What only you can name

Which platform each payout comes from, and which bank it lands in
Which sponsors are mid-contract, and who the contact is at each
The tools the work runs on, and which card renews them
Domains, and where they’re registered
Where the archive lives — years of files, in a service you chose once

Why the platforms can’t help with this

Not out of unhelpfulness. An account is built so that one person can reach it, and that design is exactly what makes it yours. The consequence is that nobody outside it can produce an inventory of what you have.

The record is the asset

Not the passwords — a list. What exists, where it lives, who to contact. It’s the least creative hour you’ll spend on the business, and the only one nobody else can do for you.

One small thing

Where does the money land?

Payouts arrive from several platforms and end up in one account — chosen once, years ago, and rarely thought about since.

Which account that is, and which platform sends what, is the part nobody else could work out.

When you open the app next, we’ll ask one more question. That’s it.

All posts

PreviousWhen you’re your own next of kin NextYou already know how to prepare